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PROJECT
PROMETHEUS

ROLE
CREATIVE DIRECTOR
STRATEGIST
DESIGNER

DESCRIPTION
The campaign for Prometheus has been widely praised as one of the top entertainment marketing campaigns of all time. While at Ignition, I worked with 20th Century Fox and RSA Films to create a sprawling multi-phase entertainment experience for Ridley Scott's long-awaited return to sci-fi. The effort introduced audiences to the storyworld through the lens of Weyland Industries — one half of the iconic Weyland-Yutani corporation from the Alien series. Over a six month period, we launched Peter Weyland’s TED Talk from 2023 at TED2012, partnered with Mashable and Verizon FIOS to debut a David 8 product commercial and joined forces with Microsoft to create an astronaut training experience and unlock exclusive content on stage during Microsoft’s X-Box E3 announcement event.

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RSA CREDITS
Creative Director: Ridley Scott
"TED Talk" Director: Luke Scott
"TED Talk" Writer: Damon Lindelof
"David 8" Concept/Director: Johnny Hardstaff
"Quiet Eye" Concept/Director: Johnny Hardstaff
DP: Mark Patten
Editing: Ed Cheeseman
Editing: Owynne Dawkins
Editing: Ben Harrex
Post-Production: Absolute Post
Post-Production: Hoxton Redsox
Sound/Music: Q Department

IGNITION CREDITS
ECD: Evan DeHaven
Creative Director: Chris Eyerman
Director of Production: Maiko Sakurai
Director of Strategy: James Cobo
Art Director: Nick Boes
Lead Developer: Matt Johnston
Lead Developer: Matthew Goshman
Designer: Andy Burdin
Designer: Wilson Saloj
Designer: Jacob Jansson
Designer: Lucas Camargo
Designer: Nick Jones
Designer: Anyez Cheung
Copywriter: Ashley Crandall
Copywriter: Nina Kauffman
Copywriter: Meredith Rose
Copywriter: Charlie Short
Producer: Sheila Iverson
Producer: Jamie Somphanthabansouk
Producer: Parker Sapp
3D: Shaded Box
Compositing: Eric Dehaven
Developer: Matt Matijevich
Developer: Thomas Mulloy
Developer: David Benjamin
Developer: Andres Cruz
Developer: Ryan Hovland
Developer: Codin Pangell
Game Development: Plain Concepts
Social Media Coordinator: Lindsey Shaw
Social Media Coordinator: Amber Eyerman
Sound Designer: Bob Partridge

INTERVIEWS
Fast Company

PRAISE
Fast Company: "The movie’s marketing campaign was, unquestionably, one of the most original and absorbing in recent memory."

IFC: "This campaign has been studiously calculated to tickle the g-spot of every tech geek, every aficionado of science fiction practiced at the highest levels."

Ad Age: "Prometheus has transcended the two-hour movie format to become an immersive and pervasive entertainment experience."

LS:N Global: "Has redefined the way films are marketed."