PROJECT
PROMETHEUS
ROLE
CREATIVE DIRECTOR
STRATEGIST
DESIGNER
DESCRIPTION
The campaign for Prometheus has been widely praised as one of the top entertainment marketing campaigns of all time. While at Ignition, I worked with 20th Century Fox and RSA Films to create a sprawling multi-phase entertainment experience for Ridley Scott's long-awaited return to sci-fi. The effort introduced audiences to the storyworld through the lens of Weyland Industries — one half of the iconic Weyland-Yutani corporation from the Alien series. Over a six month period, we launched Peter Weyland’s TED Talk from 2023 at TED2012, partnered with Mashable and Verizon FIOS to debut a David 8 product commercial and joined forces with Microsoft to create an astronaut training experience.
RSA CREDITS
Creative Director: Ridley Scott
"TED Talk" Director: Luke Scott
"TED Talk" Writer: Damon Lindelof
"David 8" Concept/Director: Johnny Hardstaff
"Quiet Eye" Concept/Director: Johnny Hardstaff
DP: Mark Patten
Editing: Ed Cheeseman
Editing: Owynne Dawkins
Editing: Ben Harrex
Post-Production: Absolute Post
Post-Production: Hoxton Redsox
Sound/Music: Q Department
IGNITION CREDITS
ECD: Evan DeHaven
Creative Director: Chris Eyerman
Director of Production: Maiko Sakurai
Director of Strategy: James Cobo
Art Director: Nick Boes
Lead Developer: Matt Johnston
Lead Developer: Matthew Goshman
Designer: Andy Burdin
Designer: Wilson Saloj
Designer: Jacob Jansson
Designer: Lucas Camargo
Designer: Nick Jones
Designer: Anyez Cheung
Copywriter: Ashley Crandall
Copywriter: Nina Kauffman
Copywriter: Meredith Rose
Copywriter: Charlie Short
Producer: Sheila Iverson
Producer: Jamie Somphanthabansouk
Producer: Parker Sapp
3D: Shaded Box
Compositing: Eric Dehaven
Developer: Matt Matijevich
Developer: Thomas Mulloy
Developer: David Benjamin
Developer: Andres Cruz
Developer: Ryan Hovland
Developer: Codin Pangell
Game Development: Plain Concepts
Social Media Coordinator: Lindsey Shaw
Social Media Coordinator: Amber Eyerman
Sound Designer: Bob Partridge
PRESS
Forbes
Forbes
Den of Geek
Games Radar
Huffington Post
Mashable
EW
Grantland
Forbes
Forbes
Yahoo!
Empire
Digital Spy
Yahoo!
Collider
Wired
The Verge
Movies.com
NMR
ABC News
ScreenRant
FirstShowing
NME
CinemaBlend
Wired
SlashFilm
Variety
EW
MTV
What Culture
E!
JoBlo
GeekTyrant
CinemaBlend
Washington Post
ScreenCrush
IFC
The Playlist
What Culture
Vulture
Hypable
INTERVIEWS
Fast Company
PRAISE
Fast Company: "The movie’s marketing campaign was, unquestionably, one of the most original and absorbing in recent memory."
IFC: "This campaign has been studiously calculated to tickle the g-spot of every tech geek, every aficionado of science fiction practiced at the highest levels."
Ad Age: "Prometheus has transcended the two-hour movie format to become an immersive and pervasive entertainment experience."
LS:N Global: "Has redefined the way films are marketed."