1962_v71962_v7

PROJECT
X-MEN: DOFP

ROLE
CREATIVE DIRECTOR
DESIGNER
CONCEPT/STORY

DESCRIPTION
"25 Moments" expanded on our alternate history prologue story for X-Men: Days of Future Past. Through a series of still images and a corresponding website, we gave audiences the chance to explore the secret history of the X-Men by integrating real historical events – like the fall of the Berlin Wall, Chernobyl, and the LA riots – with the film's storyline. The content became an instant hit among fans and press alike. Average time on the site was over 15 minutes and the majority of visitors viewed all 25 pieces of content.

xmen_1963_02xmen_1963_02
1973_NB0221973_NB022
XM25_1977_SY02XM25_1977_SY02
1986_Baby_v5_fx1986_Baby_v5_fx
1991_v21991_v2
1994_031994_03
XM25_2008_shadowCat_v4XM25_2008_shadowCat_v4
XM25_2018_ADG_v7XM25_2018_ADG_v7

CREDITS
Creative Director: Chris Eyerman
Sr. Art Director: Nick Boes
Art Director: Esther Kim
Writer: Spencer Donald
Design: Esther Kim
Compositor: Nick Boes
Compositor: Justin Fields
Compositor: Tony Copolillo
Tech Lead: Aaron Buchanan
Developer: Greg Parks
Developer: Kendrick Caranicas
Developer: Stacey Moore
Developer: Alex Gomez

PRAISE
Time: "If you're a nerd, this is the best website on the internet right now."

THR: "Points out the Zelig-like qualities of Fox's children of the Atom...for fans, there’s definitely a lot to get excited about."

Fast Company: "The marketing team has risen to the challenge of presenting what may well be the most challenging and complicated superhero film ever made."