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PROJECT
ARRESTED DEVELOPMENT

ROLE
CREATIVE DIRECTOR
STRATEGIST

"INSERT ME ANYWHERE"
Before MileyShia, and JCVD there was Tobias. To celebrate season 4 of Arrested Development, we created the world's first green-screen acting reel for fan-favorite character Dr. Tobias Fünke called "Insert Me Anywhere." We distributed a variety of chromakey assets featuring six costumed characters via a website, torrents, Reddit, and personal messages directed toward filmmakers like Ron Howard and James Cameron. Fans and media outlets responded by creating a frenzy of photos, videos and gifs featuring Tobias.

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CREDITS
Creative Director: Chris Eyerman
Creative Director: Paul Nguyen
Sr. Producer: Parker Sapp
Writer: Nina Kaufmann
Writer: Arin Delaney
Strategist: Spencer Donald
Motion/Compositing: Sanketh Yayathi
Designer: Matt Webster
Designer: Brian Tzec

PRAISE
TVJunkee: "Could be the best viral marketing campaign ever."

Rolling Stone: "A confident showing from a never-nude who can't seem to strip off those jean shorts."

Mashable: "Tobias' acting demo reel is what dreams are made of."

UPROXX: "Absolutely glorious."

AllThingsD: "Really entertaining marketing...super effective."

Kotaku: "Fantastic stuff."