PROJECT
BLADE RUNNER 2049
ROLE
CREATIVE DIRECTOR
CONCEPT/STORY
BLADE RUNNER: LOST MEMORIES - "NEXUS DAWN"
Blade Runner: Lost Memories is an anthology of digital shorts that bridge the gap between the original film and Blade Runner 2049. In the first episode, "Nexus Dawn," the ruthless Niander Wallace (Jared Leto), CEO of Wallace Corporation, lobbies against the prohibition of replicant technology and introduces his vision for a completely obedient and controllable Nexus model.
Ridley Scott's Blade Runner changed my life. To this day, I’m not sure there’s a more important film in my canon of favorites. Being asked to define a series of pivotal moments between the original film and its sequel, Blade Runner 2049, was an incredibly humbling and remarkable experience.
“Nexus Dawn” is a result of this effort — the first of two short films we created. After the events of the first film, and a series of failed attempts to perfect Replicant technology, the Tyrell Corporation was driven into bankruptcy. Governing authorities passed a law that prohibited the production and existence of Replicants. Years later, Niander Wallace, CEO of Wallace Corporation, attempted to revivify the outlawed technology with the Nexus 9, a docile Replicant model incapable of malfunction or violence. Much like Eldon Tyrell, Wallace views the Replicants as his children, his Angels, primed to help humanity fulfill its destiny and expand its presence throughout the galaxy.
BRANDING
Developed with Ash Thorp and Chris Bjerre.
CREDITS
Directed by: Luke Scott
Produced by: 3AM & RSA Films
Creative Director: Chris Eyerman
Writer: Michael Green
Producer: Hannah Ireland
Post Producer: Ashley Hsieh
DP: Pierre Gill
Editor, Wild Card: Nick Temple
MP, 3AM: Alison Temple
President, RSA Films: Jules Daly
Senior Creative, 3AM: Will Melton
Senior Creative, 3AM: Brian Alexander
Integrated Strategy, 3AM: Tiffany Duersch
PRESS COVERAGE
Mashable
EW
THR
Empire
Time Out
io9
Slate
Vice
The Verge
Adweek
Creativity
GQ
MTV
Maxim
Billboard
First Showing
Polygon
CBS News
Wired
Nylon
FirstShowing
AV Club
Slate
Syfy
NME
Nerdist
WhatCulture
Uproxx
SlashFilm
Digital Spy
Inverse
Business Insider
IGN
Independent
Uncrate
Complex
Vulture
Indiewire
Popular Mechanics
Consequence of Sound
Pop Sugar
Tor
Blastr
Ars Technica
High Snobiety
Paste
c/net
Gamespot
Stuff
The Playlist
Den of Geek
The Wrap
VIEWS TO DATE
5M+
PRAISE
Vice: "A tense and unnerving five-minute short that feels right at home within the universe."
Paste: "An unsettling but masterful performance from Leto."
Polygon: "[They] have figured out how to make marketing interesting again — and it comes down to giving viewers something that’s both entertaining and informative."
Creativity: "A gripping prologue."
Adweek: "Gorgeous, atmospheric work."