lym1lym1

PROJECT
THE MARTIAN
UNDER ARMOUR

ROLE
CREATIVE DIRECTOR
CONCEPT/STORY
DESIGN
ANIMATION

"LEAVE YOUR MARK"
Train until survival is your only option. Under Armour has partnered with the Ares Space Program to provide next-generation training gear designed for optimal mobility, comfort, advanced biometric data, and protection in the most demanding environment of all: space. This content was part of a comprehensive integrated partnership with Under Armour for Ridley Scott's The Martian. Our goal was to explore the cultural impact of a fictional manned mission to Mars by asking a simple question: what if Astronauts were sponsored by brands in the year 2035?

The crew of The Martian's ARES III have climbed many mountains. Their education, training, and intense physical preparation have all led them to this moment. But they all started as beginners. They were not born engineers, geologists, nor physicists. “Leave Your Mark" is a celebration of those that understand that greatness isn’t in the destination itself, but in the journey to get there. It’s in the constant repetition of drills and training and preparation. It’s waking up early, while everyone else is asleep. It’s those extra strength and endurance workouts to prepare for the challenges of long-duration space flight. It’s the hundreds of hours spent drilling for every scenario imaginable, because when you’re an astronaut, you have to train like survival is your only option.

lym_ad1lym_ad1
lym3lym3
lym2lym2
lym4lym4
lym5lym5
lym6lym6
lym7lym7
lym9lym9
lym27lym27
lym10lym10
lym8lym8
lym26lym26

CREDITS
Directed by: Luke Scott
Produced by: 3AM & RSA Films
Creative Director: Chris Eyerman
Concept: Chris Eyerman, Will Melton
Concept: Luke Scott
Writer: Will Melton
Producer: James Smith
Editor: Nick Temple
GFX & Animation: Chris Eyerman
Post Producer: Mike Goble
MP, 3AM: Alison Temple, Jules Daly
MD, RSA UK: Kai-Lu Hsiung
Assistant Editor: Steven Sinardi

INTERVIEWS
Fast Company
Baltimore Sun

VIEWS TO DATE
3.5M+