👋🏻 Hi, I'm Chris. I'm a creative, worldbuilder, and business architect. Currently building the future of sports.
🚀 I run TRBLMKR Sports, where we're reinventing what a sports agency can be. I also lead 77X, building Luka Dončić's brand universe across content, merch, gaming, publishing, community, and global partnerships.
💼 Previously, I built and led TikTok's Creative Lab during the platform's rise to 1 billion users. Before that, I spent 6.5 years with Ridley Scott turning movies into transmedia universes.
🏆 Over the years, my work's generated billions in revenue and won hundreds of awards (Cannes Lions, Webbys, CLIOs). Ad Age put me on their Creativity 50 list. Fast Company named the agency I helped build (3AM, with Ridley Scott) one of the world's Most Innovative Companies. Forbes called my work "the best brand-building in the world." But what I'm actually proud of is impact: I helped push transmedia into Hollywood's mainstream, led the team that taught brands how to succeed on TikTok, and now I'm shaping the athlete creator economy.
📊 I invest in and advise companies building the future of sports and entertainment. Right now I'm deep into platforms that democratize professional storytelling through AI and game engines, robotics that make the impossible playful, and any infrastructure that helps athletes own their digital futures.
👨👩👧 When I'm not building, I'm probably obsessing over why certain objects make us feel things, studying game design theory to steal mechanics for real life, getting humbled at the boxing gym, or teaching my kids that failure is just research for success.
A creative ventures company. Our first division, TRBLMKR Sports, was created to build the future of the sports industry.
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My Substack where I drop insights about what we're building at The TRBLMKR Co. Not for casual readers.
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