PROJECT
X-MEN: DOFP
ROLE
CREATIVE DIRECTOR
DESIGNER
CONCEPT/STORY
TRASK INDUSTRIES
How do you excite a skeptical fan base, launch the fifth installment to the X-Men franchise and stand out at a convention that’s over-saturated with the year’s top entertainment titles? It starts with a giant robot. To get audiences excited about X-Men: Days of Future Past, we created a comprehensive launch campaign that included a giant Sentinel head at Comic-Con, a sweeping fictional website built around the film's evil megacorporation, and a lifestyle commercial that established the company’s sinister agenda.
CREDITS
Creative Director: Chris Eyerman
Art Director: Nick Boes
Writer: Spencer Donald
Writer: Meredith Rose
Designer: Chris Eyerman
Designer: Nick Boes
Designer: Jaclyn Yuan
Compositor: Nick Boes
Illustrator: Chris Lee
Animator: Nick Boes
Animator: Sanketh Yayathi
Animator: Wilson Saloj
Tech Lead: Aaron Buchanan
Developer: Ben Priddy
Developer: Christine Chung
Developer: Chi-Chi Wang
3D: Patrick Surace
"YOUR FUTURE" CREDITS
Creative Director: Chris Eyerman
Producer: Angie Daily
Art Director: Nick Boes
Sr. Copywriter: Spencer Donald
Production Company: Logan & Sons
Director: Ben Conrad
Producer: Michael Angelos
Art Director: Travis Gold
Art Director: Joey Martinez
DoP: Florian Stadler
Assistant: Scott Garrison
Assistant: Mike Bosman
Production Designer: Matthew Holt
Production Supervisor: Nathan Stobner
Production Coordinator: Joe Davison
Post-Production: LOGAN
Producer: Albert Mason
Post Coordinator: Kevin Miller
Post Coordinator: Kaori Watanabe
Designer: Kenneth Robin
Concept Design: Pete Pace
VFX Supervisor: Julien Brami
Animator: Greg Doyle
Compositor: David Sliviak
Flame Artist: Carl Edwards
Editor: Volkert Besseling
Assistant Editor: James Connelly
IO Coordinator: Devon Cherry
Composer: Mark Mallman
VO: Michelle Herrin
PRESS COVERAGE
The Verge
IGN
Fast Company
MTV
AdWeek
LA Times
Wired
Empire
ScreenRant
io9
Moviefone
The Hollywood Reporter
FirstShowing
IndieWire
Ad Age
Washington Post
Devour
Paste Magazine
Geeks of Doom
JoBlo
ScreenCrush
Comic Book Resources
Laughing Squid
Collider
What Culture
The Mary Sue
SlashFilm
Geeky News
Escapist
Slash Gear
Freshness Mag
MovieWeb
Birth.Movies.Death.
We Got This Covered
ComingSoon
UpRoxx
VIEWS TO DATE
3.5M+
PRAISE
Empire: "Is there a better viral website than X-Men: Days Of Future Past's Trask Industries?"
io9: "Nothing like a giant robot with glowing orange eyes watching your family playing on the beach to make you feel safe, right? I hate to say it, but this silly viral marketing has me looking forward to X-Men: Days of Future Past more than I ever looked forward to The Wolverine."
AdWeek: "Anti-mutant wonk's paradise."
THR: "Arresting images of an alternative history reminiscent of Watchmen."