Chris Eyerman

👋🏻 Hi, I'm Chris. I run TRBLMKR, a creative studio for worldbuilding. I work with athletes, artists, brands, and original IP.

🎯 I build universes with enough gravity to pull products, content, events, and culture into orbit. Sometimes that's strategy, sometimes that's writing, designing, building. Often it's all of it.

🚀 Currently building 77X, Luka Dončić's brand universe across content, merch, collectibles, gaming, events, and global partnerships. I also write Lore Drops, a Substack on future-building across sports, entertainment, and culture.

💼 Previously, I spent 6.5 years with Ridley Scott turning films into transmedia universes, then built TikTok's Creative Lab during the platform's rise to a billion users. My work pushed transmedia into Hollywood's mainstream, defined the entertainment-and-creator-led advertising paradigm at TikTok, and now shapes how athletes and creators build direct relationships with fans.

📊 I advise and invest in the future of sports and entertainment.

👨‍👩‍👧 When I'm not building, I'm probably obsessing over why certain objects make us feel things, stealing game design mechanics for real life, getting humbled at the boxing gym, or teaching my kids that failure is just research for success.