Chris Eyerman

👋🏻 Hi, I'm Chris. I'm a creative, worldbuilder, and business architect. Currently building the athlete creator economy.

🚀 I run TRBLMKR Sports, where we're reinventing what a sports agency can be. We're part creative studio, part venture builder, part ownership accelerator. Our Creator Stack model helps athletes capture 10× more value from their influence. I also lead 77X, building Luka Dončić's brand universe across content, merch, gaming, publishing, community, and global partnerships.

💼 Previously, I built and led TikTok's Creative Lab during the platform's rise to 1 billion users. Before that, I spent 6.5 years with Ridley Scott turning movies into transmedia universes.

🏆 Over the years, my work's generated billions in revenue and won hundreds of awards (Cannes Lions, Webbys, CLIOs). Ad Age put me on their Creativity 50 list. Fast Company named the agency I helped build (3AM, with Ridley Scott) one of the world's Most Innovative Companies. Forbes called my work "the best brand-building in the world." But what I'm actually proud of is impact: I helped push transmedia into Hollywood's mainstream, built the playbook brands still use on TikTok, and now I'm architecting the athlete creator economy.

📊 I invest in and advise companies building the future of sports and entertainment. Right now I'm deep into platforms that democratize professional storytelling through AI and game engines, robotics that make the impossible playful, and any infrastructure that helps athletes own their digital futures.

👨‍👩‍👧 When I'm not building, I'm probably obsessing over why certain objects make us feel things, studying game design theory to steal mechanics for real life, getting humbled at the boxing gym, or teaching my kids that failure is just research for success.